About the Project

Synergy between the People, the Cultural and the Natural Heritage in Municipalities of Lyubimets, Ivailovgrad and Orestiada

The main objective of the project is conservation, preservation, promotion and development of natural and cultural heritage in the municipalities of Lyubimets, Ivailovgrad and Orestiada, promoting resource efficiency and creating integrated tourist and cultural products for development of the region.

The project aims to convert the border region into an attractive tourist destination and increase the number of tourists. Its main challenges are: Rehabilitation of natural and cultural sites and the provision of accessible architectural environment to facilitate the access of people with disabilities in the border region; Implementation of initiatives to create conditions for strengthening the role of culture and tourism as a driver for development of the region;Creating a cross-border partnership network for cooperation; Increasing the capacity and motivation to improve the marketing and management of natural and cultural sites in the border region;Providing publicity and advertising activities;

The project aims to address these challenges by improving the condition of cultural and tourism infrastructure and create conditions for reviving the region; to improve the capacity of local staff working in the field of tourism and culture and to enrich the cultural life in the region; to build partnership networks for cross-border cooperation.

The target groups and the people who will benefit from the project are the residents of the three municipalities; representatives of local authorities, representatives of civil society and NGOs, tourists and visitors to the region.

The results of the project will contribute to creating of better conditions for improved cooperation and economic growth in the border region; to promote tourism development and create networks for cross-border cooperation between different organizations working in the field of tourism, culture, sports, youth activities etc.